Product diversity and purchasing decisions for Cafe Do. Pyo
Keywords:
Produk, Pembelian, Kopi, loyalitas, Product, Purchase, Coffee, LoyaltyAbstract
Cafe Do Pyo, a popular coffee company in Sorong, has presented a wide range of products to meet various customer preferences. By offering a wide range of products, the company has been able to attract a wide variety of customers and cater to their different needs. This product diversity has allowed companies to stay competitive in a crowded market and maintain their customer loyalty. To maximize product diversity and buyer decisions, Cafe Do Pyo can conduct market research, invest in expanding their product offerings, and invest in promoting the diversity of their products to their customers. By doing these things, the company can remain a successful and competitive coffee company in Sorong.
References
Alma, B. (2016). Pemasaran jasa. Cetakan Kedua belas. Bandung: Alfabeta.
Arthur A. Thompson, M. A. (2016). Crafting and executing strategy: the quest forcompetitive advantage, concepts and readings.New York: McGraw-Hill Education
Ekawati. 2013. Pengaruh Keragaman Produk dan Harga Terhadap Loyalitas Pelanggan (Studi Pada Toko Teguh Pasar Sumedang Cepokomulyo Kepanjen), Jurnal Riset Mahasiswa Manajemen, 1(1).
Kotler, Philip dan Gary Amstrong. 2018, Principles of Marketing, Edisi 15, GlobalEdition Pearson
Muskita, S. M. W., Ferdinandus, A. Y., & Pakpahan, R. R. (2022). PENGARUH PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK VIVO (STUDI KASUS PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS VICTORY SORONG). JURNAL BADATI, 4(2), 30-41.
Sugiyono. 2007. Statistika untuk Penelitian. Bandung: Alfabeta
Faradila, S. M., Kusnadi, E., & Soeliha, S. (2022). Pengaruh Keragaman Produk, Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo Dengan Minat Beli Produk Fashion Muslim Sebagai Variabel Intervening. Jurnal Mahasiswa Entrepreneurship (JME), 1(2), 256-271.
Syahputri, Addini Zahra., et al. Kerangka berfikir penelitian kuantitatif. Tarbiyah: Jurnal Ilmu Pendidikan dan Pengajaran. Vol. 2, 2023.
Utami, B. (2017). Pengaruh nilai belanja hedonik terhadap impulse buying dengan emosi positif sebagai variabel perantara (Studi kasus pada pelanggan di Ambarukmo Plaza Yogyakarta). Jurnal Manajemen Bisnis Indonesia (JMBI), 6(1), 11-22.
Ghufron, M., & Zuraida, L. (2022). ANALISIS PENGARUH KUALITAS PELAYANAN, KEBERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMIDI TRITUNGGAL YOGYAKARTA. Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Wiya Wiwaha, 2(3).
Rozi, I. A., & Khuzaini, K. (2021). PENGARUH HARGA, KERAGAMAN PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE. Jurnal Ilmu Dan Riset Manajemen (JIRM), 10(5).