EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
type: channel
description: EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi adalah jurnal di bidang Ekonomi, Manajemen dan Akuntansi dengan lingkup Ekonomi Pembangunan, Akuntansi, Ekonomi Syariah, Perbankan, Perpajakan, Asuransi Komersial (Kerugian), Pendidikan Ekonomi, Pendidikan Akuntansi, Pendidikan Ekonomi Koperasi, Manajemen, Manajemen Syariah, Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, dll), Pemasaran, Manajemen Transportasi, Manajemen Industri, Manajemen Informasi, Sekretariat, Ekonomi Bisnis, E-bisnis, Perilaku Konsumen, Kewirausahaan, Keuangan, Kebijakan Publik, Manajemen Sumber Daya Manusia, Perilaku Organisasi, Pemasaran Manajemen, Kualitas Jasa, Akuntansi Perbankan, Sistem Informasi Akuntansi, Pendidikan Akuntansi, Perpajakan, Pasar Modal dan Investasi, Akuntansi UKM, Akuntansi Lembaga Kredit Pedesaan, dan keluarga ilmu ekonomi lainnya. EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi diterbitkan 2 kali dalam setahun (Agustus dan Pebruari)
language: en
publication name: EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
items: Strategi Pengembangan Usaha Keripik Sambal Teri Canga Di Tengah Persaingan UMKM Sibolga
items: Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Peningkatan Penjualan Pada PT. Alam Jaya Wirasentosa Sibolga
items: Pengaruh Pendelegasian Wewenang Dan Kemampuan Kerja Terhadap Kinerja Pegawai Pada Kantor Pemerintahan Kecamatan Tapian Nauli Kabupaten Tapanuli Tengah
items: Pengaruh Pengawasan dan Pembagian Kerja Terhadap Efktivitas Kerja Karyawan Pada PT. Mujur Timber Kabupaten Tapanuli Tengah
items: Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Penanaman Modal Dan Pelayanan Perizinan Terpadu Satu Pintu Kota Sibolga
items: Pengaruh Kedisiplinan Dan Insentif Terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan Pendapatan Dan Aset Daerah Kota Sibolga
items: Analisis Pengaruh Desain Toko dan Harga Terhadap Keputusan Pembelian Pada Toko Jafar Plaza Bangunan Kabupaten Tapanuli Tengah
items: Pengaruh Promosi dan Fasilitas Terhadap Keputusan Konsumen Menginap Pada Pia Hotel Pandan Kabupaten Tapanuli Tengah
items: Pengaruh Promosi dan Lokasi Usaha Terhadap Keputusan Pembelian pada Beach And Beats Cafe Pandan Kabupaten Tapanuli Tengah
items: Pengaruh Kompensasi dan Komunikasi Terhadap Semangat Kerja Karyawan Pada PT. Subur Mekar Abadi Pondok Batu Kabupaten Tapanuli Tengah
items: Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Prestasi Kerja Pegawai Pada Kantor Kecamatan Sibolga Kota, Kota Sibolga
items: Pengaruh Lokasi Usaha dan Kreativitas Terhadap Keberhasilan Usaha Keripik Sambal Ribka Kota Sibolga
items: Pengaruh Debit To Equity Ratio (DER) terhadap Return On Asset (ROA) pada PT. Campina Ice Cream Tbk
items: Pengaruh Dana Pihak Ketiga (DPK) dan Loan To Deposit Ratio (LDR) terhadap Net Interest Margin (NIM) pada PT. Danamon Indonesia Tbk.
items: Pengaruh Team Work dan Fasilitas Kerja terhadap Produktivitas Kerja Pegawai pada Kantor Camat Soromondi Kabupaten Bima
items: Analisis Rasio Profitabitas Terhadap Harga Saham Pada PT Indo Tambangraya Megah (ITMG) TBK
items: Analisis Pengaruh Rasio Keuangan Terhadap Pertumbuhan Laba Pada PT. Phapros Tbk.
items: Analisis Pengaruh Kepercayaan Konsumen Dan Life Style Terhadap Keputusan Pembelian Produk Glady 2 Glow
items: Analisis Perbandingan Kinerja Keuangan Bank BNI Tbk Dan Bank Mega Tbk
items: The Effect Of Performance Allowances And Work Discipline On Employee Performance In The Community And Village Empowerment Services Of Bima Regency
items: Pengaruh Kepemimpinan Transformasional Dan Keterlibatan Kerja Terhadap Komitmen Organisasi Pegawai Pada Bagian Kesejateraan Rakyat Sekretariat Daerah Kota Bima
items: Analisis Pengaruh Integritas Terhadap Kinerja Pegawai pada Badan Pengelola Keuangan, pendapatan dan Aset Daerah Kabupaten Tapanuli Tengah
items: Pengaruh Kompensasi Non Finansial Terhadap Prestasi Kerja Karyawan Pada Bank Syariah Mandiri Kota Sibolga
items: Pengaruh Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Komitmen Organisasi Pegawai Pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Bima
items: Analisis Pertumbuhan Asset, Earning Volatility, Dan Debt To Equity Rasio Terhadap Volatilitas Harga Saham Pada Sub Sektor Otomotif Dan Komponen
items: Pengaruh Dana Pihak Ketiga Dan Kredit Bermasalah Terhadap Profitabilitas Pada Sub Sektor Perbankan Yang Terdaftar Di Bursa Efek Indonesia
items: Pengaruh Kualitas Dan Bahan Baku Terhadap Tekstur Dan Rasa Donat Pada UMKM Donat Di Desa Naga Timbul
items: Keberagaman Produk Dan Keputusan Pembelian TerhadapCafe Do. Pyo
items: Pengaruh Komunikasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Pegadaian Cabang Boswesen Kota Sorong
items: Pengaruh Kompensasi Terhadap Kepuasan Kerja Pada Dealer Honda Kota Sorong

Strategi Pengembangan Usaha Keripik Sambal Teri Canga Di Tengah Persaingan UMKM Sibolga
type: item
description: This study is motivated by the increasing role of Micro, Small, and Medium Enterprises (MSMEs) in improving community welfare amid limited employment opportunities and increasingly competitive business environments. Keripik Sambal Teri CANGA in Kota Sibolga is one of the culinary MSMEs that faces competitive challenges and therefore requires appropriate business development strategies. This study aims to analyze the business development strategies of Keripik Sambal Teri CANGA, identify the obstacles encountered, and examine the role of the local government through the Department of Cooperatives and MSMEs in supporting business development. This research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted interactively through the stages of data collection, data reduction, data presentation, and conclusion drawing. The results indicate that business development strategies are carried out through two main approaches: government strategies and entrepreneur strategies. The government supports MSME development through training, guidance, access to capital, promotion, and continuous assistance. Meanwhile, the entrepreneur implements strategies by maintaining product quality through the use of fresh raw materials, innovating product flavors and packaging, utilizing social media for promotion, and improving customer service to build consumer loyalty. The main obstacles faced include limited capital, limited human resource skills, simple technology usage, limited promotion, and increasingly intense business competition. Synergy between the government and entrepreneurs is a key factor in improving competitiveness and ensuring the sustainability of MSMEs.
subject: Articles
  topic: section
subject: business development strategy
  topic: keywords
subject: MSMEs
  topic: keywords
subject: competitiveness
  topic: keywords
subject: anchovy chili chips
  topic: keywords
subject: Sibolga City
  topic: keywords
creator: Rahma Alia
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-03-01
publication date: 2026-03-01
starting page: 191
ending page: 195

Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Peningkatan Penjualan Pada PT. Alam Jaya Wirasentosa Sibolga
type: item
description: This study aims to determine and analyze the effect of Service Quality and Product Quality on Sales Increase at PT. Alam Jaya Wirasentosa Sibolga. The research employed a quantitative method with an associative approach. The population consisted of all consumers of PT. Alam Jaya Wirasentosa Sibolga, with a total sample of 57 respondents. Data analysis techniques included classical assumption tests, correlation analysis, coefficient of determination, multiple linear regression, and hypothesis testing using t-test and F-test with the assistance of SPSS version 26.0. The results showed that partially Service Quality had a correlation value of 0.726 and Product Quality had a correlation value of 0.688 with Sales Increase, both categorized as strong and significant. Simultaneously, the coefficient of determination (R²) value of 0.634 indicates that 63.4% of the variation in Sales Increase can be explained by Service Quality and Product Quality, while the remaining percentage is influenced by other factors outside this study. The multiple linear regression equation obtained was Y = 3.307 + 0.525X1 + 0.424X2. The results of the t-test and F-test indicate that Service Quality and Product Quality have a positive and significant effect both partially and simultaneously on Sales Increase. Therefore, improving service quality and product quality is an important strategy to enhance company sales performance.
subject: Articles
  topic: section
subject: Service Quality
  topic: keywords
subject: Product Quality
  topic: keywords
subject: Sales Increase
  topic: keywords
creator: Agustina Tanjung
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 181
ending page: 190

Pengaruh Pendelegasian Wewenang Dan Kemampuan Kerja Terhadap Kinerja Pegawai Pada Kantor Pemerintahan Kecamatan Tapian Nauli Kabupaten Tapanuli Tengah
type: item
description: This study aims to determine whether there is an effect of delegation of authority and work ability on employee performance at the Tapian Nauli District Government Office, Central Tapanuli Regency. The sample in this study consisted of 34 employees of the Tapian Nauli District Government Office. The data analysis technique used was Multiple Linear Regression. The results of multiple linear regression analysis obtained the equation Y = 7.389 + 0.453X1 + 0.350X2. The constant value of 7.389 indicates that if delegation of authority (X1) and work ability (X2) are equal to 0, then employee performance (Y) is 7.389, and if X1 and X2 are equal to 1, then employee performance becomes 8.192. Based on the t-test results, delegation of authority has a t-value of 2.505 > t-table 1.69552 with a significance value of 0.018 < 0.05, indicating a significant effect on employee performance. Work ability has a t-value of 2.632 > t-table 1.69552 with a significance value of 0.013 < 0.05, indicating a significant effect on employee performance. Based on the F-test, the F-value is 11.091 > F-table 3.305, which means that delegation of authority and work ability simultaneously have a positive and significant effect on employee performance at the Tapian Nauli District Government Office, Central Tapanuli Regency.
subject: Articles
  topic: section
subject: Delegation of Authority
  topic: keywords
subject: Work Ability
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Fabio Cannavaro Hutagalung
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 172
ending page: 180

Pengaruh Pengawasan dan Pembagian Kerja Terhadap Efktivitas Kerja Karyawan Pada PT. Mujur Timber Kabupaten Tapanuli Tengah
type: item
description: This study aims to analyze the effect of Supervision and Work Division on Employee Work Effectiveness, both partially and simultaneously, at PT. Mujur Timber, Central Tapanuli Regency. This research employed a quantitative method with descriptive and associative approaches. The sample consisted of 35 employees. Data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination (R²), t-test, and F-test using SPSS version 27. The results indicate that partially, the Supervision variable (X1) has a negative and insignificant effect on Work Effectiveness (Y), with a t-value of -1.368 and a significance value of 0.181 (> 0.05). The Work Division variable (X2) shows a positive but insignificant effect on Work Effectiveness, with a t-value of 1.607 and a significance value of 0.118 (> 0.05). Simultaneously, the F-test results show that the calculated F-value of 1.423 is lower than the F-table value of 3.29, with a significance value of 0.256 (> 0.05), indicating that Supervision and Work Division together do not have a significant effect on Work Effectiveness. The coefficient of determination (R²) of 0.082 demonstrates that the independent variables explain only 8.2% of the variance in Work Effectiveness, while the remaining 91.8% is influenced by other factors not included in this study. Therefore, the hypothesis stating that Supervision and Work Division have a significant effect on Work Effectiveness at PT. Mujur Timber, Central Tapanuli Regency, is not supported.
subject: Articles
  topic: section
subject: Supervision
  topic: keywords
subject: Work Division
  topic: keywords
subject: Work Effectiveness
  topic: keywords
creator: Arlen Simanjuntak
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-25
publication date: 2026-02-25
starting page: 162
ending page: 171

Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Penanaman Modal Dan Pelayanan Perizinan Terpadu Satu Pintu Kota Sibolga
type: item
description: This study aims to analyze the effect of Workload and Work Environment on Employee Performance at the Investment and One-Stop Integrated Service Office of Sibolga City. This research employed a quantitative approach using multiple linear regression analysis. The population consisted of 38 employees, and since the population was fewer than 100 individuals, all members were selected as the sample (census sampling). The results showed that partially, Workload has a positive and significant effect on Employee Performance, with a t-value of 3.907 > t-table 2.030 and a significance value of 0.000 < 0.05. The Work Environment also has a positive and significant effect on Employee Performance, with a t-value of 2.064 > t-table 2.030 and a significance value of 0.047 < 0.05. Simultaneously, Workload and Work Environment significantly affect Employee Performance, as indicated by an F-value of 11.073 > F-table 3.267 and a significance value of 0.000 < 0.05. The multiple linear regression equation obtained is Y = 13.369 + 0.451X1 + 0.227X2. The coefficient of determination (Adjusted R Square) of 0.388 indicates that 38.8% of the variation in Employee Performance can be explained by Workload and Work Environment, while the remaining 61.2% is influenced by other variables not examined in this study. Therefore, it can be concluded that Workload and Work Environment have a positive and significant effect on Employee Performance.
subject: Articles
  topic: section
subject: Workload
  topic: keywords
subject: Work Environment
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Rahmadani Rahmadani
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-22
publication date: 2026-02-22
starting page: 153
ending page: 161

Pengaruh Kedisiplinan Dan Insentif Terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan Pendapatan Dan Aset Daerah Kota Sibolga
type: item
description: This study aims to determine the effect of Discipline and Incentives on Employee Performance at the Regional Financial, Revenue, and Asset Management Agency of Sibolga City. The population in this study consisted of 60 employees, and since the population was fewer than 100 individuals, all members of the population were used as the sample (census sampling). This research employed a quantitative approach using multiple linear regression analysis with SPSS version 23 at a 5% significance level (α = 0.05). The results indicate that partially, Discipline has a positive and significant effect on Employee Performance with a t-value of 10.489 and a significance value of 0.000 < 0.05, while Incentives also have a positive and significant effect on Employee Performance with a t-value of 2.232 and a significance value of 0.030 < 0.05. Simultaneously, Discipline and Incentives significantly influence Employee Performance, as indicated by an F-value of 75.792 and a significance value of 0.000 < 0.05. The regression equation obtained is Y = 13.184 + 0.616X1 + 0.139X2. The coefficient of determination (Adjusted R Square) of 0.727 shows that 72.7% of the variation in Employee Performance can be explained by Discipline and Incentives, while the remaining 27.3% is influenced by other variables not examined in this study. Therefore, improving discipline and providing appropriate incentives can enhance employee performance optimally.
subject: Articles
  topic: section
subject: Discipline
  topic: keywords
subject: Incentives
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Nia Hasanah Hutabarat
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 144
ending page: 152

Analisis Pengaruh Desain Toko dan Harga Terhadap Keputusan Pembelian Pada Toko Jafar Plaza Bangunan Kabupaten Tapanuli Tengah
type: item
description: This study aims to analyze the effect of Store Design and Price on Purchase Decisions at Toko Jafar Plaza Bangunan in Tapanuli Tengah Regency. The research employed a quantitative survey approach. The population consisted of all consumers shopping at the store, with a sample of 51 respondents selected using purposive sampling. The research instrument was a questionnaire, tested for validity and reliability using corrected item-total correlation and Cronbach’s alpha, indicating that all variables were valid and reliable. Classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation) showed that the data met the requirements for multiple linear regression. Multiple linear regression analysis revealed that Store Design (X₁) and Price (X₂) had a positive and significant effect on Purchase Decisions (Y), both partially and simultaneously, with a coefficient of determination R² of 0.803, meaning 80.3% of the variation in Purchase Decisions could be explained by these two variables. The study suggests that Toko Jafar Plaza Bangunan should enhance store design and set competitive prices, as well as consider a combination of design and pricing strategies to encourage consumer purchase decisions. Future research is recommended to include additional variables such as promotion, service, or social influence, use larger samples, and employ a mixed-methods approach to obtain more comprehensive results.
subject: Articles
  topic: section
subject: Store Design
  topic: keywords
subject: Price
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Multiple Linear Regression
  topic: keywords
creator: Lastiurmaida Purba
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 136
ending page: 143

Pengaruh Promosi dan Fasilitas Terhadap Keputusan Konsumen Menginap Pada Pia Hotel Pandan Kabupaten Tapanuli Tengah
type: item
description: This study examines the influence of promotion and facilities on consumers’ lodging decisions at PIA Hotel Pandan, Central Tapanuli Regency. Using a quantitative approach with associative methods, data were collected through validated and reliable questionnaires and analyzed using multiple linear regression. The results show that both promotion and facilities have a positive and significant effect on lodging decisions, both individually and simultaneously. The regression model (Y = 3.582 + 0.495X1 + 0.447X2) indicates that improvements in promotion and facilities increase consumers’ lodging decisions, with a determination coefficient of 66.3%. These findings highlight the importance of effective promotion and quality facilities in enhancing consumers’ decisions to stay at PIA Hotel Pandan.
subject: Articles
  topic: section
subject: promotion
  topic: keywords
subject: facilities
  topic: keywords
subject: lodging decision
  topic: keywords
subject: hotel
  topic: keywords
subject: service marketing
  topic: keywords
creator: Anri Hutagalung
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 126
ending page: 135

Pengaruh Promosi dan Lokasi Usaha Terhadap Keputusan Pembelian pada Beach And Beats Cafe Pandan Kabupaten Tapanuli Tengah
type: item
description: This study aims to analyze the effect of promotion and business location on purchasing decisions at Beach and Beats Cafe Pandan, Central Tapanuli Regency. The research employed a quantitative approach using descriptive and verificative methods. The sample consisted of 75 respondents who were consumers of the cafe, and data were collected through questionnaire distribution. Data analysis was conducted using t-tests and F-tests. The results indicate that promotion has a positive and significant effect on purchasing decisions (t = 4.498; p < 0.05). Similarly, business location also has a positive and significant effect on purchasing decisions (t = 4.197; p < 0.05). Simultaneously, promotion and business location have a positive and significant effect on purchasing decisions (F = 55.211; p < 0.05). These findings suggest that improving promotional strategies and selecting a strategic business location can enhance consumers’ purchasing decisions.
subject: Articles
  topic: section
subject: promotion
  topic: keywords
subject: business location
  topic: keywords
subject: purchasing decision
  topic: keywords
creator: Rizky Ezra Saputra Sitanggang
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 116
ending page: 125

Pengaruh Kompensasi dan Komunikasi Terhadap Semangat Kerja Karyawan Pada PT. Subur Mekar Abadi Pondok Batu Kabupaten Tapanuli Tengah
type: item
description: This study aims to analyze the influence of compensation and communication on employee work motivation at PT. Subur Mekar Abadi, Pondok Batu, Central Tapanuli Regency. This research employed a quantitative approach with a descriptive method. The research sample consisted of 51 respondents, who are employees of the company. The data analysis techniques used include the coefficient of determination test, t-test (partial), and F-test (simultaneous). The results indicate that the coefficient of determination (R²) is 0.653, meaning that 65.3% of the variation in employee work motivation can be explained jointly by the variables of compensation and communication, while the remaining 34.7% is influenced by other factors not examined in this study. The t-test results show that compensation has a positive and significant effect on work motivation (t_calculated = 4.333 > t_table = 2.010; p = 0.000 < 0.05), and communication also has a positive and significant effect on work motivation (t_calculated = 3.199 > t_table = 2.010; p = 0.002 < 0.05). Furthermore, the F-test results reveal that compensation and communication simultaneously have a positive and significant effect on employee work motivation (F_calculated = 45.089 > F_table = 3.19; p = 0.000 < 0.05). Therefore, it can be concluded that compensation and communication positively and significantly influence employee work motivation at PT. Subur Mekar Abadi, Pondok Batu, Central Tapanuli Regency.
subject: Articles
  topic: section
subject: Employee Motivation
  topic: keywords
subject: Communication
  topic: keywords
subject: Compensation
  topic: keywords
creator: Putriwati Laia
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-17
publication date: 2026-02-17
starting page: 105
ending page: 115

Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Prestasi Kerja Pegawai Pada Kantor Kecamatan Sibolga Kota, Kota Sibolga
type: item
description: This study was conducted to determine whether leadership and organizational culture influence employee performance at the Sibolga City District Office, Sibolga City. The type of research employed is causal-associative with data presented quantitatively. The results indicate that the correlation strength between Variable X1 (Leadership) and Variable X2 (Organizational Culture) with Variable Y (Employee Performance) at the Sibolga City District Office are 0.716 and 0.732, respectively, which are considered very strong. The coefficient of determination (adjusted R²) for the combined effect of X1 (Leadership) and X2 (Organizational Culture) on Y (Employee Performance) is 0.683 (68.3%), while the remaining 31.7% is explained by other factors not addressed in this study. The significance values for Leadership (X1) and Organizational Culture (X2) on Employee Performance (Y) are 4.262 and 4.551, respectively, which are greater than the t-table value of 2.0345. Therefore, since the calculated t-values exceed the t-table values, it can be concluded that both Leadership and Organizational Culture have a positive and significant partial effect on Employee Performance.
subject: Articles
  topic: section
subject: Leadership
  topic: keywords
subject: Organizational Culture
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Employee
  topic: keywords
creator: Silvia Amri Pasaribu
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi https://creativecommons.org/licenses/by-nc/4.0
date: 2026-02-17
publication date: 2026-02-17
starting page: 94
ending page: 104

Pengaruh Lokasi Usaha dan Kreativitas Terhadap Keberhasilan Usaha Keripik Sambal Ribka Kota Sibolga
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh lokasi usaha dan kreativitas terhadap keberhasilan usaha Keripik Ribka di Kota Sibolga. Penelitian ini yang di gunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat dan signifikan antara lokasi usaha dan kreativitas terhadap keberhasilan usaha dengan nilai koefisien korelasi sebesar 0,609. Analisis regresi menunjukkan bahwa kedua variabel independen, yaitu lokasi usaha (X1) dan kreativitas (X2), berpengaruh positif dan signifikan Terhadap keberhasilan usaha. Model persamaan regresi yang diperoleh adalah Y = 5,421 + 0,315X1 + 0,482X2, yang menunjukkan bahwa setiap peningkatan pada lokasi usaha maupun kreativitas akan meningkatkan keberhasilan usaha. Koefisien regresi lokasi usaha sebesar 0,315 dan kreativitas sebesar 0,482 mengindikasikan bahwa kreativitas memberikan pengaruh yang lebih dominan terhadap keberhasilan usaha dibandingkan lokasi usaha. Selain itu, hasil uji F menunjukkan bahwa secara simultan lokasi usaha dan kreativitas berpengaruh positif dan signifikan terhadap keberhasilan usaha, dengan nilai F_hitung sebesar 15,632 lebih besar dari F_tabel 3,34 dan nilai signifikansi 0,001 < 0,05. Koefisien determinasi r diperoleh sebesar 0,62 atau 62%, yang berarti bahwa keberhasilan usaha dapat dijelaskan oleh lokasi usaha dan kreativitas, sedangkan sisanya 38% dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, penelitian ini menyimpulkan bahwa lokasi usaha dan kreativitas secara parsial maupun simultan memberikan kontribusi yang signifikan terhadap keberhasilan usaha Keripik Ribka di Kota Sibolga.
subject: Articles
  topic: section
subject: Lokasi Usaha
  topic: keywords
subject: Kreativitas
  topic: keywords
subject: Keberhasilan Usaha
  topic: keywords
subject: Business Location
  topic: keywords
subject: Creativity
  topic: keywords
subject: Business Success
  topic: keywords
creator: Murnihati Laia
rights: Copyright (c) 2026 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2026-02-17
publication date: 2026-02-17
starting page: 83
ending page: 93

Pengaruh Debit To Equity Ratio (DER) terhadap Return On Asset (ROA) pada PT. Campina Ice Cream Tbk
type: item
description: This study investigates the effect of the Debt to Equity Ratio (DER) on Return on Assets (ROA) at PT Campina Ice Cream Tbk for the period 2017–2024 using an associative quantitative approach. Data were obtained from the company’s annual financial statements and analyzed through simple linear regression with SPSS version 25. The results indicate that DER has a significant positive effect on ROA, with a regression coefficient of 0.762. The coefficient of determination (R²) of 0.663 suggests that 66.3% of the variation in ROA can be explained by DER, while the remaining 33.7% is influenced by other factors not examined in this study. Theoretically, these findings reinforce the importance of capital structure in determining corporate profitability. Practically, they imply that PT Campina Ice Cream Tbk must maintain an optimal balance between debt and equity to enhance asset productivity and sustain long-term financial performance.
subject: Articles
  topic: section
subject: Debt to Equity Ratio (DER)
  topic: keywords
subject: Return on Assets (ROA)
  topic: keywords
subject: Profitability
  topic: keywords
subject: PT Campina Ice Cream Tbk
  topic: keywords
creator: Ade Ardiansyah
creator: Alwi Alwi
creator: Nurhayati Nurhayati
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-09-08
publication date: 2025-09-08
starting page: 78
ending page: 82

Pengaruh Dana Pihak Ketiga (DPK) dan Loan To Deposit Ratio (LDR) terhadap Net Interest Margin (NIM) pada PT. Danamon Indonesia Tbk.
type: item
description: This study aims to analyze the effect of Third-Party Funds (TPF) and Loan to Deposit Ratio (LDR) on Net Interest Margin (NIM) at PT Bank Danamon Indonesia Tbk. A quantitative approach with multiple linear regression was employed using annual financial reports for the period 2019–2023. Classical assumption tests were conducted, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests. The results indicate that TPF has a positive and significant effect on NIM, while LDR does not have a significant effect. However, simultaneously, TPF and LDR significantly influence NIM with a coefficient of determination (R²) of 78.6%, indicating that most variations in NIM can be explained by these two variables. These findings emphasize the dominant role of TPF mobilization in enhancing bank profitability.
subject: Articles
  topic: section
subject: Third-Party Funds
  topic: keywords
subject: Loan to Deposit Ratio
  topic: keywords
subject: Net Interest Margin
  topic: keywords
subject: PT Bank Danamon Indonesia Tbk
  topic: keywords
creator: Nurul Hikmah
creator: Nafisah Nurul Rahmatir
creator: Juwani Juwani
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-09-04
publication date: 2025-09-04
starting page: 71
ending page: 77

Pengaruh Team Work dan Fasilitas Kerja terhadap Produktivitas Kerja Pegawai pada Kantor Camat Soromondi Kabupaten Bima
type: item
description: This study aims to determine the positive and significant influence of teamwork and work facilities on employee work productivity at the Soromondi District Office, Bima Regency. The instrument in this study used a questionnaire with a Likert scale. The population in this study was 58 employees consisting of 37 Civil Servants, 6 Government Employees with Work Agreements, 5 Regional Honorary Employees and 10 non-permanent employees. The sample in this study was 37 civil servants with a sampling technique used, namely purposive sampling. Data collection techniques used observation, interviews, questionnaires and documentation. Data analysis techniques used validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, determination coefficient tests, t tests and f tests with the help of SPSS version 23 for Windows. The results of the study indicate that there is a positive and significant influence of teamwork and work facilities on employee work productivity at the Soromondi District Office, Bima Regency.
subject: Articles
  topic: section
subject: Teamwork
  topic: keywords
subject: work facilities
  topic: keywords
subject: work productivity
  topic: keywords
subject: multiple linear regression
  topic: keywords
subject: Bima Regency
  topic: keywords
creator: Muh. Gilang Ramadhan
creator: Firmansyah Kusumayadi
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-09-04
publication date: 2025-09-04
starting page: 64
ending page: 70

Analisis Rasio Profitabitas Terhadap Harga Saham Pada PT Indo Tambangraya Megah (ITMG) TBK
type: item
description: This study aims to analyze the effect of profitability ratios, namely Return on Assets (ROA) and Net Profit Margin (NPM), on the stock price of PT Indo Tambangraya Megah (ITMG) Tbk. The research sample consists of 10 annual company data obtained from ITMG’s financial statements. The analysis method employed is multiple linear regression, with classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation) conducted to ensure the validity of the model. The results indicate that ROA has a significant partial effect on the stock price, while NPM does not have a significant effect. Simultaneously, ROA and NPM have a significant influence on the stock price, with a coefficient of determination (R²) of 0.708, meaning that 70.8% of the variation in stock prices can be explained by these two variables. This study implies that profitability ratios can serve as important indicators for investors in assessing company value.
subject: Articles
  topic: section
subject: Return on Assets
  topic: keywords
subject: Net Profit Margin
  topic: keywords
subject: Stock Price
  topic: keywords
subject: Profitability Ratios
  topic: keywords
creator: Sahrun Gunawan
creator: M. Rimawan M. Rimawan
creator: Mukhlis Mukhlis
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-30
publication date: 2025-08-30
starting page: 57
ending page: 63

Analisis Pengaruh Rasio Keuangan Terhadap Pertumbuhan Laba Pada PT. Phapros Tbk.
type: item
description: This study aims to analyze the effect of financial ratios on profit growth at PT. Phapros Tbk. The financial ratio variables used include Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO). This research employs a quantitative approach with secondary data from the company's annual financial statements for the period 2014–2023. Data analysis was conducted using multiple linear regression to examine both partial and simultaneous effects of the variables. The results show that NPM has a significant partial effect on profit growth, while DER and TATO do not have a significant partial effect. Simultaneously, all three independent variables significantly influence profit growth. These findings indicate that profitability is the dominant factor in the company's profit growth and can serve as a reference for management in formulating more effective financial strategies, as well as for investors in making investment
subject: Articles
  topic: section
subject: Debt to Equity Ratio
  topic: keywords
subject: Return on Assets
  topic: keywords
subject: Net Profit Margin
  topic: keywords
subject: Financial Ratios
  topic: keywords
subject: Profit Growth
  topic: keywords
subject: Current Ratio
  topic: keywords
creator: Yuyun Istiqomah
creator: M. Rimawan M. Rimawan
creator: Hanifah Muthiah
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-22
publication date: 2025-08-22
starting page: 50
ending page: 56

Analisis Pengaruh Kepercayaan Konsumen Dan Life Style Terhadap Keputusan Pembelian Produk Glady 2 Glow
type: item
description: This study examines the effect of consumer trust and lifestyle on purchasing decisions for Glady 2 Glow products. Using a quantitative approach with surveys and questionnaires, data were collected from 65 consumers and analyzed via multiple linear regression. The results show that both consumer trust and lifestyle significantly and positively influence purchasing decisions, highlighting their combined role in shaping consumer behavior. These findings provide practical insights for enhancing marketing strategies through improved product quality, service, and alignment with target consumers’ lifestyles, while also contributing to marketing theory and future research.
subject: Articles
  topic: section
subject: Consumer Trust
  topic: keywords
subject: Lifestyle
  topic: keywords
subject: Purchasing Decision
  topic: keywords
creator: Hawa Afriani. A
creator: Muhajirin Muhajirin
creator: Ovriyadin Ovriyadin
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-22
publication date: 2025-08-22
starting page: 42
ending page: 49

Analisis Perbandingan Kinerja Keuangan Bank BNI Tbk Dan Bank Mega Tbk
type: item
description: This study aims to analyze the comparative financial performance of Bank Negara Indonesia (BNI) Tbk and Bank Mega Tbk during the period 2018–2022. Financial performance was measured using the ratios of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). The study employed a comparative quantitative method using secondary data obtained from the official websites of both banks and the Indonesia Stock Exchange. The analysis was conducted through descriptive comparison, trend visualization of financial ratios, and independent sample t-test to determine the significance of performance differences. The results indicate that BNI exhibited higher profitability under normal conditions but experienced a significant decline during the COVID-19 pandemic, whereas Bank Mega demonstrated more consistent performance stability throughout the period. These differences in performance are influenced by risk management strategies, operational efficiency, and the respective scales of the banks. The findings have important implications for investors, customers, bank management, and regulators in making decisions regarding investment, risk management, and banking industry supervision.
subject: Articles
  topic: section
subject: financial performance
  topic: keywords
subject: ROA
  topic: keywords
subject: ROE
  topic: keywords
subject: NPM
  topic: keywords
subject: Bank BNI
  topic: keywords
subject: Bank Mega
  topic: keywords
subject: comparative analysis
  topic: keywords
creator: Nurhasanah Nurhasanah
creator: Aris Munandar
creator: Alwi Alwi
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-19
publication date: 2025-08-19
starting page: 33
ending page: 41

The Effect Of Performance Allowances And Work Discipline On Employee Performance In The Community And Village Empowerment Services Of Bima Regency
type: item
description: This study aims to analyze the effect of performance allowances and work discipline on employee performance at the Department of Community and Village Empowerment, Bima Regency. The research employed a quantitative approach with a Likert-scale questionnaire as the main instrument. The study population consisted of 62 employees, with a sample of 34 civil servants determined using purposive sampling techniques. Data were collected through observation, interviews, questionnaires, and documentation, and then analyzed using multiple linear regression with SPSS version 26. The findings indicate that performance allowances have a significant effect on employee performance, while work discipline does not have a significant partial effect. However, simultaneously, performance allowances and work discipline significantly influence employee performance.
subject: Articles
  topic: section
subject: Performance Allowance
  topic: keywords
subject: Work Discipline
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Muhammad Rehan
creator: Firmansyah Kusumayadi
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-18
publication date: 2025-08-18
starting page: 25
ending page: 32

Pengaruh Kepemimpinan Transformasional Dan Keterlibatan Kerja Terhadap Komitmen Organisasi Pegawai Pada Bagian Kesejateraan Rakyat Sekretariat Daerah Kota Bima
type: item
description: This study aims to determine the positive and significant impact of transformational leadership and work engagement on employee organizational commitment in the People's Welfare section of the Regional Secretariat of Bima City. The instrument in this study used a questionnaire with a Likert scale. The population in this study was 50 employees consisting of 35 Civil Servants, 2 Government Employees with Work Agreements, and 13 Regional Honorary Employees. The sample in this study was 35 civil servants with a sampling technique used, namely purposive sampling. Data collection techniques used observation, interviews, questionnaires, and documentation. Data analysis techniques used validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, determination coefficient tests, t tests, and f tests with the help of SPSS version 23 for Windows. The results of the study indicate that there is a positive and significant influence of transformational leadership and work engagement on employee organizational commitment in the People's Welfare section of the Regional Secretariat of Bima City.
subject: Articles
  topic: section
subject: Transformational Leadership
  topic: keywords
subject: Work Engagement
  topic: keywords
subject: Organizational Commitment
  topic: keywords
creator: Dila Saputri
creator: Firmansyah Kusumayadi
creator: Feni Aryani
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-07
publication date: 2025-08-07
starting page: 16
ending page: 24

Analisis Pengaruh Integritas Terhadap Kinerja Pegawai pada Badan Pengelola Keuangan, pendapatan dan Aset Daerah Kabupaten Tapanuli Tengah
type: item
description: This study aims to analyze the influence of integrity on employee performance at the Regional Financial, Revenue, and Asset Management Agency (BPKPAD) of Central Tapanuli Regency. The research method used is a quantitative approach with a correlational design. Data were collected through questionnaires distributed to employees. The results showed a strong and positive relationship between integrity and employee performance. The correlation coefficient value (r) was 0.62, indicating a significant relationship between the two variables. Furthermore, the determination coefficient analysis revealed that integrity contributes 39% to employee performance, while the remaining 61% is influenced by other factors not examined in this study. These findings suggest that increasing employee integrity can positively affect performance outcomes at BPKPAD Central Tapanuli Regency.
subject: Articles
  topic: section
subject: Integrity
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Correlational Analysis
  topic: keywords
subject: BPKPAD
  topic: keywords
subject: Central Tapanuli Regency
  topic: keywords
creator: Nanda Pratama Panggabean
creator: Anna Basriani
creator: Sinta Veronika Hutabarat
creator: Indra Setiawan Hutabarat
creator: Hendra Sahputra
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-06
publication date: 2025-08-06
starting page: 1
ending page: 7

Pengaruh Kompensasi Non Finansial Terhadap Prestasi Kerja Karyawan Pada Bank Syariah Mandiri Kota Sibolga
type: item
description: This study aims to determine the influence of non-financial compensation on employee performance at Bank Syariah Mandiri, Sibolga City. The research employed a quantitative approach with correlational data analysis techniques. The results showed a very strong and positive relationship between non-financial compensation and employee performance, with a correlation coefficient of 0.896. Validity tests confirmed that all questionnaire items were valid, and reliability tests indicated very high consistency for both variables. The analysis revealed that non-financial compensation contributes 80.24% to employee performance, while the remaining percentage is influenced by other factors not examined in this study. Hypothesis testing further supports that non-financial compensation significantly affects job performance. Therefore, enhancing non-financial aspects such as training, work recognition, and a supportive work environment is highly recommended to improve employee performance.
subject: Articles
  topic: section
subject: Non-Financial Compensation
  topic: keywords
subject: Job Performance
  topic: keywords
subject: Employees
  topic: keywords
subject: Islamic Bank
  topic: keywords
creator: Safran Matondang
creator: Heriyawan Hutagalung
creator: Safriadi Pohan
creator: Khairil Safli Pohan
creator: Amaludin Sikumbang
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-08-06
publication date: 2025-08-06
starting page: 8
ending page: 15

Pengaruh Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Komitmen Organisasi Pegawai Pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Bima
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional dan iklim organisasi terhadap komitmen organisasi pegawai pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Bima. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner skala Likert. Sampel terdiri atas 36 ASN yang dipilih menggunakan teknik purposive sampling dari total populasi 101 pegawai. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh signifikan secara parsial terhadap komitmen organisasi pegawai (p < 0,05), sedangkan iklim organisasi tidak menunjukkan pengaruh signifikan. Secara simultan, kedua variabel independen berpengaruh signifikan terhadap komitmen organisasi. Temuan ini diharapkan dapat menjadi dasar dalam penguatan strategi kepemimpinan dan pembentukan iklim organisasi yang lebih kondusif di instansi pemerintahan.
subject: Articles
  topic: section
subject: Transformational Leadership
  topic: keywords
subject: Organizational Climate
  topic: keywords
subject: Employee Organizational Commitment
  topic: keywords
subject: State Civil Apparatus
  topic: keywords
creator: Nur Afrianingsih
creator: Firmansyah Kusumayadi
creator: Mulyadin Mulyadin
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-06-24
publication date: 2025-06-24
starting page: 79
ending page: 85

Analisis Pertumbuhan Asset, Earning Volatility, Dan Debt To Equity Rasio Terhadap Volatilitas Harga Saham Pada Sub Sektor Otomotif Dan Komponen
type: item
description: This study aims to analyze the effect of asset growth, earning volatility, and debt to equity ratio (DER) on stock price volatility in automotive and component sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. The method used is an associative quantitative approach using secondary data from five selected companies through purposive sampling techniques based on data availability and consistency of financial reporting. Data analysis was carried out using classical assumption tests and multiple linear regression. The results show that partially, asset growth and earning volatility do not have a significant effect on stock price volatility, while DER has a significant positive effect. Simultaneously, these three variables have a significant effect on stock price volatility. These findings imply that a company's funding structure, particularly debt levels, plays an important role in stock price fluctuations and needs to be an investor concern in investment decision-making.
subject: Articles
  topic: section
subject: Stock price volatility
  topic: keywords
subject: asset growth
  topic: keywords
subject: Earning Volatility
  topic: keywords
subject: Debt to Equity Ratio
  topic: keywords
subject: Automotive Sub-Sector
  topic: keywords
subject: Component
  topic: keywords
creator: Alief Sofyan Lanang
creator: Alwi Alwi
creator: Hanifah Muthiah
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-06-05
publication date: 2025-06-05
starting page: 64
ending page: 71

Pengaruh Dana Pihak Ketiga Dan Kredit Bermasalah Terhadap Profitabilitas Pada Sub Sektor Perbankan Yang Terdaftar Di Bursa Efek Indonesia
type: item
description: This study aims to analyze the effect of third party funds (DPK) and non-performing loans (NPL) on bank profitability proxied through Return on Assets (ROA) in the banking sub-sector listed on the Indonesia Stock Exchange (IDX), especially in the Bank Group Based on Core Capital (KBMI) IV which includes Bank Mandiri, BRI, BCA, and BNI during the 2019-2023 period. The method used is a quantitative approach with multiple linear regression testing and classical assumption testing. The results showed that partially, DPK has a positive and significant effect on ROA, while NPL has a negative and significant effect on ROA. Simultaneously, both variables also have a significant effect on ROA. The findings indicate that the effectiveness of fund raising and credit risk management are key factors in improving bank financial performance in the Indonesian banking sector.
subject: Articles
  topic: section
subject: Third-Party Funds
  topic: keywords
subject: Non-Performing Credit
  topic: keywords
subject: Return on Asset (ROA)
  topic: keywords
subject: Bank
  topic: keywords
subject: Group of Banks Based on Core Capital (KBMI) IV
  topic: keywords
creator: Naurah Islami Pasha
creator: Alwi Alwi
creator: Juwani Juwani
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-06-05
publication date: 2025-06-05
starting page: 72
ending page: 78

Pengaruh Kualitas Dan Bahan Baku Terhadap Tekstur Dan Rasa Donat Pada UMKM Donat Di Desa Naga Timbul
type: item
description: This study aims to examine the influence of raw material quality on the texture and taste of donuts produced by the Donut MSME in Naga Timbul Village. This MSME faces challenges in producing donuts with a soft texture and delicious taste due to inconsistencies in raw materials and limited production equipment. The lack of understanding regarding the relationship between raw material quality and the final product further exacerbates this issue. This study employs a qualitative method with data collection techniques including interviews with MSME owners and employees, observations of the production process, and analysis of the raw materials used. This approach was chosen due to the MSME’s limited laboratory equipment, making the analysis more descriptive and based on firsthand experiences of business actors. The results show that the quality of raw materials significantly affects the texture and taste of donuts. High-quality raw materials, such as fresh wheat flour and other premium ingredients, produce donuts with a softer texture and better taste. Conversely, lower-quality raw materials result in harder-textured donuts with a less appealing taste. This study provides recommendations for MSMEs to pay more attention to raw material selection to improve product quality without relying on advanced equipment.
subject: Articles
  topic: section
subject: raw material quality
  topic: keywords
subject: donut texture
  topic: keywords
subject: donut taste
  topic: keywords
subject: MSME
  topic: keywords
subject: qualitative method
  topic: keywords
creator: A M Hatuaon Sihite
creator: Maringan Sianturi
creator: Nurin Natiqoh Lubis
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-02-06
publication date: 2025-02-06
starting page: 48
ending page: 52

Keberagaman Produk Dan Keputusan Pembelian TerhadapCafe Do. Pyo
type: item
description: Cafe Do Pyo, a popular coffee company in Sorong, has presented a wide range of products to meet various customer preferences. By offering a wide range of products, the company has been able to attract a wide variety of customers and cater to their different needs. This product diversity has allowed companies to stay competitive in a crowded market and maintain their customer loyalty. To maximize product diversity and buyer decisions, Cafe Do Pyo can conduct market research, invest in expanding their product offerings, and invest in promoting the diversity of their products to their customers. By doing these things, the company can remain a successful and competitive coffee company in Sorong.
subject: Articles
  topic: section
subject: Produk
  topic: keywords
subject: Pembelian
  topic: keywords
subject: Kopi
  topic: keywords
subject: loyalitas
  topic: keywords
subject: Product
  topic: keywords
subject: Purchase
  topic: keywords
subject: Coffee
  topic: keywords
subject: Loyalty
  topic: keywords
creator: Panji Pramartya
creator: Susana Magdaena Muskita
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-02-06
publication date: 2025-02-06
starting page: 39
ending page: 42

Pengaruh Komunikasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Pegadaian Cabang Boswesen Kota Sorong
type: item
description: This study aims to find out and analyze the influence of work communication on the performance of employees of the Boswesen branch of Sorong city. This study uses a qualitative research method using a survey method through a survey given to Boswesen branch employees of Sorong City with 50 respondents. Data analysis is carried out based on thematic and category questions that reveal emerging trends. Data analysis was carried out using multiple regression analysis. The value of the regression constant of 629 means that if Communication (X1) and Work Discipline (X2) = 0, then the purchase decision has a value of 629 meaning that if the variable price (X1) and location (X2) = 0 = 0, then the purchase decision is worth 629, so without price and location then the purchase decision has a positive value. The regression coefficient X1 for the price variable has a positive value of 0.256, which means that if the price variable increases by 1 unit, then the dependent variable, namely the purchase decision, will also increase by 0.764. The regression coefficient X2 for the location variable has a positive value of 0.60, which means that if the location variable increases by 1 unit, then the dependent variable, namely the purchase decision, will increase by 0.764. The results showed that each price and location variable had a positive and significant effect on the purchase decision, but the price variable had a positive and significant effect on the purchase decision. Simultaneously or simultaneously, product price and location variables have a positive and significant influence on purchasing decisions. The findings of this study may explain why the main research that examined product prices and locations is consistent with purchasing decisions.
subject: Articles
  topic: section
subject: Communication
  topic: keywords
subject: Work Discipline
  topic: keywords
subject: Performance
  topic: keywords
subject: Employee
  topic: keywords
creator: Intan Karisago
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-03-28
publication date: 2025-03-28
starting page: 53
ending page: 57

Pengaruh Kompensasi Terhadap Kepuasan Kerja Pada Dealer Honda Kota Sorong
type: item
description: This study contains the effect of compensation on job satisfaction in Honda dealers in Sorong City, The research method used in this study is quantitative. The data used was primary data sourced from the distribution of questionnaires to employees of Honda dealers in Sorong City totaling 35 respondents. The data processing process is carried out using the help of SPSS version 29. Based on validity test, reliability test, simple linear regression analysis and hypothesis testing using t test, F test and determinant test. These results show that the Compensation variable (X) has a significant influence on Job satisfaction (Y), because the significance value is less than 0.05, which is 0.000. The adjusted R2 (adjusted R square) determination coefficient has a value of 0.577 which means that the compensation variable (X) has an effect on job satisfaction (Y) by 57.7%, while the remaining 0.423 or 42.3% (100% - 57.7%) is influenced by the variables that are not studied in this study.
subject: Articles
  topic: section
subject: Kompensasi
  topic: keywords
subject: Kepuasan Kerja
  topic: keywords
subject: Dealer
  topic: keywords
subject: Insetif
  topic: keywords
subject: Compensation
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Incentives
  topic: keywords
creator: Elsa Remetwa
creator: Susana Magdalena Welly Muskita
rights: Copyright (c) 2025 EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
date: 2025-02-06
publication date: 2025-02-06
starting page: 34
ending page: 38